Campaign pack · “The Rehearsal”
One truth. Every channel.
“Tell me about yourself” is the most rehearsed lie in human history — translated to film, print, OOH, social, online and the street. Every execution ends the same way: We never ask it. Suitorly ♥
01Film · TVC & cinema, 8s / 32s
We never ask it. Suitorly ♥
02Magazine · full page
Everyone rehearses
the same answer. One of them got a better question.
Our AI agents never ask “tell me about yourself.” They ask about your ten strengths — before round one.
Suitorly ♥
03OOH · 48-sheet, business districts + transit hubs
“Tell me about yourself”
— said no one at Suitorly, ever.
Placement: elevator lobbies, train platforms, 8:45–9:15am daypart — the commute to the job that doesn't fit
04Social · 9:16 story + participation hook
Say it one more time. We dare you.
Never rehearse again ↑
UGC hook
#MyRehearsedAnswer — creators post their most-practised interview line, deadpan, then what they actually wanted to say. Stitch chain.
LinkedIn troll
Suitorly's brand account replies to “humbled to announce” posts with a single ♥ — nothing else. Screenshots do the rest.
Cutdowns
6s bumper (supercut only), 8s story, 15s reel with VO, 32s hero on YouTube.
05Online · display takeover + retargeted pre-roll
AD
Rehearsing your answer again?
Get asked better questions. Ten strengths, nine minutes, zero scripts.
Never rehearse again ♥
Pre-roll targeting
Served against “interview tips” and “how to answer tell me about yourself” search & watch history — the ad interrupts the rehearsal itself. Skip button unlocks after the line lands (0:05).
Full in-situ player →
06Experiential · “The Unrehearsed Booth”
A confession booth
for your rehearsed answer.
1.An indigo booth in business districts & graduate fairs. Step in, deliver your rehearsed “tell me about yourself” one last time — into a shredder-style microphone that visibly files it away forever.
2.Then Suri asks one real question from the strengths chat. Your answer starts your actual profile — you leave with your first strength mapped.
3.Booth prints a receipt: “Rehearsed answer retired · 14 July 2026 · You'll never need it again.” Built to be photographed.
Pairs with CV Breakup Day booths · runs Feb 14 week in 12 cities